This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

• Our third AgencyHabits Knowledge Share brought together agency founders and operators for an honest deep dive into something most agencies think they've figured out - but haven't: the Ideal Client Profile.​​
  Spoiler: it's not just picking an industry and a revenue range.​​
  ​🎥 Watch the full recording​
  ​📂 Grab the slides​​​
  ​Inside, you'll learn:​​
  • The 5 ICP components (most agencies only use 2)
  • Buying triggers: when clients are actually ready​
  • How to define success before you sign
  • Who's really making the decision, and who's hiding
  • Disqualifiers that protect your team and margins​​
  This session was packed with generous shares from the room - including a great conversation about "secret stakeholders" and why your ICP might not be who you think it is.​​
  If you missed it, this is your chance to catch up.​​
  ​Note: those of you who attended live will get a separate email with a small gift from our team, as a thank you for making the Knowledge Share so rich.​​
  ​👀 Next Knowledge Share coming soon​
  We're working through the full agency growth engine, one layer at a time. Stay tuned for details on what's next, same format, still free, still worth your hour.

What We're Talking About

Is your gross margin killing your growth?

Most agency founders don't find out until it's too late. This episode breaks down gross margin, EBITDA, and what healthy agency financials actually look like - including why 35% EBITDA can be a warning sign, not a win.

👉 [Listen on Spotify] | [Listen on Apple]​
💬 Liked it? Drop a review, it helps us reach more agency founders.

Who We’re Partnering With

Most agencies don’t hire too late.

They hire too expensively.

Offshore talent gives you leverage before things get messy -

without compromising quality.

➡️ Learn how with the JobRack Hiring Playbook.​
​
​[This is a sponsored section - we're offer select partnership opportunities if any our Barrel Holdings agencies are a happy paying customer of your product/service. Email us at hi@agencyhabits.com]

What We’ve Made

​The Business Development Collection is a curation of real, winning proposals and SOWs from Barrel Holdings agencies along with our New Outreach Message Kit, Biz Intake Guide and Agency Lead Tracker. Now available for purchase.

P.S.

If you found value here, The AgencyHabits Podcast takes it further. Give it a listen, and if it landed, leave a review. It’s fuel for this work.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!