This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

• But first, a quick note from Ivona:​
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  I wanted to personally thank everyone who came out to the AgencyHabits London meetup.
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  There’s something really refreshing about getting agency people in a room together without an agenda beyond: learn, share, connect.
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  Loved hearing what everyone’s working through right now - from growth and positioning to hiring, delivery, and the weirdness of running an agency in 2026.
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  We’re taking this as a strong (bat) signal (you had to be there) to do more in-person gatherings like this.
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  Appreciate you all for making the night what it was. More soon!

• ​Quality is often a consistency problem. - This post unpacks the hidden operational gaps behind inconsistent agency quality, from weak onboarding to missing QA gates to sales teams promising impossible timelines.

What We're Talking About

Positioning is more than your services page.

It’s the reason a buyer remembers you, trusts you, and calls you first.

In this episode, Peter and Sei-Wook unpack why most agencies struggle to position themselves clearly, and the exact framework Barrel Holdings uses to pressure-test agency positioning across the portfolio.

Including:
→ why “full-service agency” kills memorability
→ how to find your wedge
→ the positioning mistakes almost every agency makes

What We’ve Made

The Business Development Collection is a curation of real, winning proposals and SOWs from Barrel Holdings agencies. This week, we also added our FULL Agency Growth Engine Playbook. Now available for purchase.​

P.S.

If you found value here, The AgencyHabits Podcast takes it further. Give it a listen, and if it landed, leave a review. It’s fuel for this work.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!