This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

• ​A services page isn't a service offering. – One is a list. The other is the designed path of a client relationship. Here's how to build the second.

Also...

🐣 Happy Easter from the AgencyHabits team. To celebrate, we're offering 20% off The Business Development Collection - real proposals, SOWs, and outreach templates from Barrel Holdings agencies. Use code EASTER20 at checkout. 👉 [Grab the collection]​

What We're Talking About

Better clients. Better margins. Shorter sales cycles. All three start with the same thing.

We unpack the 5 dimensions of ICP most agencies miss, plus buying triggers, disqualifiers, and why most outbound fails before it even starts.

Tune in to our latest episode: "The 5 Dimensions of Agency ICP."

👉 [Listen on Spotify] | [Listen on Apple]​
💬 Liked it? Drop a review, it helps us reach more agency founders.

What We’ve Made

​The Business Development Collection is a curation of real, winning proposals and SOWs from Barrel Holdings agencies along with our New Outreach Message Kit, Biz Intake Guide and Agency Lead Tracker. Now available for purchase.

P.S.

If you found value here, The AgencyHabits Podcast takes it further. Give it a listen, and if it landed, leave a review. It’s fuel for this work.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!