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Would your agency name come up?

Published 10 days ago • 1 min read

In this week's AgencyHabits Podcast, Peter and Sei-Wook talk about ecosystems - not your service offering, not your positioning statement, but the spaces and networks where your agency is actually known.

Here's the test: If someone in your ICP asked their peers for an agency recommendation today, in what community would that question be asked? And would your name come up?

Most agencies can't answer that clearly. And the ones with vague answers - “we serve startups" or "we work in tech" - are leaving compounding on the table.

They break down the different types of ecosystem plays:

  • Infrastructure ecosystems
  • Vertical ecosystems
  • Institutional referral ecosystems
  • The intersection play

The episode also digs into a common pattern from the 150+ submissions to the Agency Habits Foundation app: misalignment. Agencies that want to move upmarket to enterprise, but whose actual ecosystem is the founder's personal network in the startup world. That's not a messaging problem, it's an ecosystem problem, and we dive into it in the latest episode.

If you haven't tried the free positioning audit yet, go to foundation.agencyhabits.com.​

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

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AgencyHabits

Go behind the scenes of real agency businesses.

AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.

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