This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

• ​Are you financing your clients, or are they financing you? – The working capital question most agencies never ask, and the billing shifts that flip the answer.
• 📺 Prefer video? Every framework, tool, and resource we publish is also available on our YouTube channel - full video podcasts with Peter and Sei-Wook breaking it all down. Subscribe so you don't miss one.

What We're Talking About

Revenue is the least interesting thing you get from a client.

We break down engagement yield—the four components (proof, leverage, relationships, referrals) that turn every project into a compounding asset. Plus: why a lower-budget client with high yield often beats a bigger client who drains you.

Tune in to one of our most listened episodes: "Turning Every Client Opportunity Into a Compounding Asset."

👉 [Listen on Spotify] | [Listen on Apple]​
💬 Liked it? Drop a review, it helps us reach more agency founders.

What We’ve Made

The Business Development Collection is a curation of real, winning proposals and SOWs from Barrel Holdings agencies. This week, we also added our FULL Agency Growth Engine Playbook. Now available for purchase.​

P.S.

If you found value here, The AgencyHabits Podcast takes it further. Give it a listen, and if it landed, leave a review. It’s fuel for this work.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!