This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind A proof library has three parts: case studies, artifacts, and active references. – Here's how to build each one, organize them so your team actually uses them, and capture them before the details fade. 📋 Building AgencyHabits is a team sport. We're almost at the halfway mark. For those who already filled it out and marked interest in a 1:1 with Peter, invites are coming. For those...

This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Good doctors are patient-centric, not patient-pleasing. – The same applies to agencies. Here's how to shift from inside-out to outside-in across five dimensions of your business. 📋 You're shaping what we build next. We've read every response so far. Ivona and the team have already jotted down summer podcast topics based on what you've shared. And, we're also expanding into new...

The profitability killer nobody talks about: engagement design. Unclear responsibilities. Overcomplicated planning. Meetings that could've been emails. All of it eats into margin before the real work even starts. This 8-min lesson covers how to structure projects that actually protect profitability. 🎧 Full episode here. (And wherever you get your podcast.) Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a...