A meeting about... going for coffee


This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

Also...

Our Knowledge Shares are back! And for the first time ever, we're bringing a guest from the AgencyHabits community. September 23rd, 1 PM ET. More details coming soon, add it to your calendar now.

Who We're Partnering With

🤝 According to the survey, lead gen is the #1 tool you’re evaluating. Sales/BD help was the #1 service you’re looking for. VeraOps does both... revives conversations from relationships you’ve left untouched for years + warm intro paths that expand your network, without cold outreach. Peter loves them. Even talked about them on his newsletter. We got you founder’s pricing: $2,500 for 3 months (two free weeks included).

It’s already changed how I approach business development.
— Mark DePace, Ghost Robot

We Built a Free Tool

If you can't articulate your differentiation, or your team explains what you do differently every time, this will help. Paste your URL, and get a full positioning audit in ~60 seconds. Category, wedge, ICP, service offering.

Know a founder who needs this? Share it with them.

P.S.

If you found value here, The AgencyHabits Podcast takes it further. Give it a listen, and if it landed, leave a review. It’s fuel for this work.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

6 W 18th Street, 12th Floor, New York, NY 10011
Unsubscribe · Preferences

AgencyHabits

AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.

Read more from AgencyHabits

Business development can get complicated fast. But you still need to understand how all of its moving pieces fit together: positioning, ICP, referrals, partnerships, marketing, pipeline, and which clients you should be going after in the first place. This playlist breaks it down. Ten episodes covering the business development questions we hear most often from agency owners, from how much to spend on growth to where your next opportunities might already be hiding. Basically, everything you...

This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind "From a girl who hates meetings." – Val Geisler on the two 15-minute meetings she didn't realize were important until she had them. Both wildly impactful. A good year hides a lot. - Revenue held, profit was decent, everything reads healthy. Meanwhile something's building underneath. An annual checkup for catching the thing while it's still small. Who We're Partnering With 🤝...

Most agency owners didn't start their business because they love spreadsheets. But at some point, you have to understand the numbers - margins, working capital, cash reserves, what "profitable" actually means. This playlist breaks it down. Eight episodes of the financial knowledge you actually need to run the business. It's one of our most-watched playlists for a reason. Watch the Agency Financials playlist here. If this is useful, subscribe. More playlists coming. Who are we? Hi, we're Peter...