What's actually worth your time this week


This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

  • "From a girl who hates meetings." – Val Geisler on the two 15-minute meetings she didn't realize were important until she had them. Both wildly impactful.
  • A good year hides a lot. - Revenue held, profit was decent, everything reads healthy. Meanwhile something's building underneath. An annual checkup for catching the thing while it's still small.

Who We're Partnering With

🤝 According to the survey, lead gen is the #1 tool you’re evaluating. Sales/BD help was the #1 service you’re looking for. VeraOps does both... revives conversations from relationships you’ve left untouched for years + warm intro paths that expand your network, without cold outreach. Peter loves them. Even talked about them on his newsletter. We got you founder’s pricing: $2,500 for 3 months (two free weeks included).

It’s already changed how I approach business development.
— Mark DePace, Ghost Robot

We Built a Free Tool

If you can't articulate your differentiation, or your team explains what you do differently every time, this will help. Paste your URL, and get a full positioning audit in ~60 seconds. Category, wedge, ICP, service offering.

Know a founder who needs this? Share it with them.

P.S.

If you found value here, The AgencyHabits Podcast takes it further. Give it a listen, and if it landed, leave a review. It’s fuel for this work.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

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AgencyHabits

AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.

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