This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

• ​On why "holding steady" often means going backward slowly. – Same offer, same positioning, same delivery model for five years isn't neutral. Plus, one question worth sitting with before next year.
• Quick note from Ivona (General Manager of AgencyHabits) - Thank you to the 80 of you who've filled out our survey. Really. I've read every response, and it's already shaping what we're building for Q4 - there will be more in-depth articles, but also short-form content answering your most pressing questions (things like "what's a good gross margin for an agency?" or "how much should I pay myself?"). There's more coming, but this alone has been incredibly helpful. If you could help us hit 100, we'd be in a much better spot to bring you partners and discounts worth having. I am incredibly grateful and excited to find more ways to keep finding ways to bring you value.

Who We're Partnering With

🤝 According to the survey, lead gen is the #1 tool you’re evaluating. Sales/BD help was the #1 service you’re looking for. VeraOps does both... revives conversations from relationships you’ve left untouched for years + warm intro paths that expand your network, without cold outreach. Peter loves them. Even talked about them on his newsletter. We got you founder’s pricing: $2,500 for 3 months (two free weeks included).

“It’s already changed how I approach business development.”
— Mark DePace, Ghost Robot

We Built a Free Tool

If you can't articulate your differentiation, or your team explains what you do differently every time, this will help. Paste your URL, and get a full positioning audit in ~60 seconds. Category, wedge, ICP, service offering.

Know a founder who needs this? Share it with them.

P.S.

If you found value here, The AgencyHabits Podcast takes it further. Give it a listen, and if it landed, leave a review. It’s fuel for this work.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!