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Who should you say no to?

Published 12 days ago • 1 min read

Five dimensions of ICP:

  1. Firmographics: Who the business is structurally
  2. Buying triggers: When they're ready to decide
  3. Success definition: What they're actually trying to achieve
  4. Buying committee: Who makes the call
  5. Disqualifiers: Who you won't work with

Most agencies define one. Maybe two. Episode 33 walks through all five.

Then test yours with the Foundation app, for free, in under 60 seconds.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

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AgencyHabits

Go behind the scenes of real agency businesses.

AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.

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