The foundation playlist is live

Published 5 days ago • 1 min read

We get asked: "Where should I start?"

Now there's an answer.

We built a 5-episode playlist for anyone new to AgencyHabits. Origin story, profit math, scaling past $2M, exiting without selling, and how we evaluate acquisitions.

Start Here playlist.

More playlists coming soon: growth, financials, operations, mindset. Hit subscribe if you want them when they drop.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

6 W 18th Street, 12th Floor, New York, NY 10011
Unsubscribe · Preferences

The idea of stability

This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind On why "holding steady" often means going backward slowly. – Same offer, same positioning, same delivery model for five years isn't neutral. Plus, one question worth sitting with before next year. Quick note from Ivona (General Manager of AgencyHabits) - Thank you to the 80 of you who've filled out our survey. Really. I've read every response, and it's already shaping what we're...

2 days ago • 1 min read

On building the next version of your agency

This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Keeping someone who no longer fits isn't loyalty. – On the hardest part of building the next version of your agency: accepting that some of the team, maybe even you, might need to change. We're on Instagram and TikTok now. More frameworks, shorter format. If you'd rather scroll than read, we get it. 👉 Instagram | TikTok Who We're Partnering With 🤝 According to the survey, lead gen...

9 days ago • 1 min read

Who should you say no to?

Five dimensions of ICP: Firmographics: Who the business is structurally Buying triggers: When they're ready to decide Success definition: What they're actually trying to achieve Buying committee: Who makes the call Disqualifiers: Who you won't work with Most agencies define one. Maybe two. Episode 33 walks through all five. Then test yours with the Foundation app, for free, in under 60 seconds. Watch the full episode here. Test your ICP with the Foundation App. Who are we? Hi, we're Peter and...

12 days ago • 1 min read