This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

• ​Outbound didn't fail you. Your foundation did. – Why most agencies jump to marketing too early, and the two high-leverage areas to fix first.
• ​"Feedback loses value when it's delayed." - That's why Danny Gavin runs quarterly CSATs, not annual surveys. He shared the system behind his team's 100% score (and why process matters more than the number).

Note: we'll be diving deeper into the foundational high-leverage areas and how to fix them on our monthly Knowledge Share. Peter will be offering feedback live. Join us on Feb 18th, 12:30 PM ET.

What We're Talking About

Revenue is the least interesting thing you get from a client.

We unpack the four components of engagement yield - proof, leverage, relationships, and referrals - and why low-yield agencies stay stuck competing on price.

Tune in to our latest episode: "Turning Every Client Opportunity Into a Compounding Asset."

👉 [Listen on Spotify] | [Listen on Apple]​
💬 Liked it? Drop a review, it helps us reach more agency founders.

Who We’re Partnering With

How we filled a key role offshore (you can, too)​
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Our best ever remote hire came via JobRack: a biz-dev coordinator who’s been with us for 3+ years. JobRack makes offshore hiring easy, tapping top-tier talent in Eastern Europe and South Africa. Their transparent fees and rock-solid guarantees make them a no-brainer for remote roles.
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Download their Offshore Hiring Playbook here or if you prefer to chat - book a FREE call with founder Noel (guaranteed no pitch, just helpful, friendly advice).
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​[This is a sponsored section - we're offer select partnership opportunities if any our Barrel Holdings agencies are a happy paying customer of your product/service. Email us at hi@agencyhabits.com]

What We’ve Made

​The Business Development Collection is a curation of real, winning proposals and SOWs from Barrel Holdings agencies along with our New Outreach Message Kit, Biz Intake Guide and Agency Lead Tracker. Now available for purchase.

P.S.

If you found value here, The AgencyHabits Podcast takes it further. Give it a listen, and if it landed, leave a review. It’s fuel for this work.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!