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AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.
In this week's AgencyHabits Podcast, Peter and Sei-Wook break down the different layers of agency employee compensation: base salary, benefits, bonuses, variable comp, and equity. What ties it together is this: comp isn't just about paying people well. It's about designing a system that's intentional, sustainable, and aligned with what your business can actually afford. They cover why asking other agency owners "what do you pay for X role?" is mostly useless, why equity as a retention tool...
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Peter’s book, The Holdco Guide, is live. It is a practical field guide for founders and operators deciding what to do with profits, ownership, and long-term growth. If you are: A founder who has built a profitable business and feels “past the first act” An agency owner exploring multi-business ownership An operator transitioning into an investor or allocator mindset A leader...
In this week’s AgencyHabits Podcast, Peter and Sei-Wook walk through an “annual checkup” for agencies - a preventative look at the core systems that determine long-term health. They cover nine markers, but what ties them together is this idea:healthy agencies don’t wait for symptoms of poor health. Some of the areas they cover: Positioning clarity Client fit and retention Revenue stability and concentration Pricing confidence and margin pressure Business development sustainability Delivery...