This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

Peter’s book, The Holdco Guide, is live.

It is a practical field guide for founders and operators deciding what to do with profits, ownership, and long-term growth.

If you are:

• A founder who has built a profitable business and feels “past the first act”
• An agency owner exploring multi-business ownership
• An operator transitioning into an investor or allocator mindset
• A leader responsible for long-term capital decisions, not just quarterly results

👉 GET THE HOLDCO GUIDE HERE

Our next AgencyHabits Knowledge Share is happening Feb 18 at 12:30 PM ET, and we’re diving deep into a topic that changes how agencies sell, pitch, and grow: Your Ideal Client Profile.

We’ll break down:

• Who you’re built to serve best
• What triggers make them ready to buy
• How to define “success” so delivery doesn’t miss
• And who to say no to, on purpose

Join us live for sharper insights, better Q&A, and a front-row seat to how other operators think. RSVP here.​

What We're Talking About

In the newest podcast episode, Peter and Sei-Wook break down how the best-run agencies think about base pay, bonuses, profit sharing, equity, and how to keep it all sustainable.

Tune in to hear employee compensation, explained.

👉 [Listen on Spotify] | [Listen on Apple]​
💬 Liked it? Drop a review, it helps us reach more agency founders.

Who We’re Partnering With

$80K locally isn’t “premium.” It’s limiting.

Same role offshore. ~$40K.

More runway. Less pressure. Better decisions.

That’s how agencies scale without panic-hiring.

➡️ Learn how with the JobRack Hiring Playbook.​
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​[This is a sponsored section - we're offer select partnership opportunities if any our Barrel Holdings agencies are a happy paying customer of your product/service. Email us at hi@agencyhabits.com]

What We’ve Made

​The Business Development Collection is a curation of real, winning proposals and SOWs from Barrel Holdings agencies along with our New Outreach Message Kit, Biz Intake Guide and Agency Lead Tracker. Now available for purchase.

P.S.

If you found value here, The AgencyHabits Podcast takes it further. Give it a listen, and if it landed, leave a review. It’s fuel for this work.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!