Assess your agency health


In this week’s AgencyHabits Podcast, Peter and Sei-Wook walk through an “annual checkup” for agencies - a preventative look at the core systems that determine long-term health.

They cover nine markers, but what ties them together is this idea:
healthy agencies don’t wait for symptoms of poor health.

Some of the areas they cover:

  • Positioning clarity
  • Client fit and retention
  • Revenue stability and concentration
  • Pricing confidence and margin pressure
  • Business development sustainability
  • Delivery systems under stress
  • Team leverage and org design
  • Risk and resilience

If you’re running an agency and want to stay proactive instead of reactive, this episode gives you an easy framework to start with.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

6 W 18th Street, 12th Floor, New York, NY 10011
Unsubscribe · Preferences

AgencyHabits

AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.

Read more from AgencyHabits

This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Scaling Your Agency Beyond $2M - Why the same hustle that got you here won't get you there, and the five systems that actually create breathing room. Your ICP is probably too broad. Let's fix it, live.Join us for our free monthly Knowledge Share where we're going deeper on agency foundations. Bring your current ICP and get real-time feedback and problem-solving on the spot.📅...

In this week's AgencyHabits Podcast, Peter and Sei-Wook break down the different layers of agency employee compensation: base salary, benefits, bonuses, variable comp, and equity. What ties it together is this: comp isn't just about paying people well. It's about designing a system that's intentional, sustainable, and aligned with what your business can actually afford. They cover why asking other agency owners "what do you pay for X role?" is mostly useless, why equity as a retention tool...

This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Peter’s book, The Holdco Guide, is live. It is a practical field guide for founders and operators deciding what to do with profits, ownership, and long-term growth. If you are: A founder who has built a profitable business and feels “past the first act” An agency owner exploring multi-business ownership An operator transitioning into an investor or allocator mindset A leader...