Build better in 2026


This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

  • 50 reasons your agency isn’t growing. - Most aren’t about clients or the market. They’re about you. This read will sting...in a good way. Read to start the year right.
  • A small holiday gift from our team - We’re hosting the next AgencyHabits Knowledge Share on January 14th and bringing together agency founders, builders, and operators. If you want access to value-packed, curated conversations, we’d love to have you. RSVP here.

What We're Talking About

Your biggest unlock in 2026 won’t be a new tactic.

It’ll be a new perspective. We break down why agency owners should stop building in isolation, and how to actually make community useful.

EP 19, Learning From Other Agency Owners, out now.

👉 [Listen on Spotify] | [Listen on Apple]
💬 Liked it? Drop a review, it helps us reach more agency founders.

Who We’re Partnering With

Good operators don’t just execute. They think.

The best offshore hires challenge early...and save you from expensive mistakes later. That alone pays for the hire.

➡️ Book a call with Noel at JobRack to learn more ⬅️​

[This is a sponsored section - we're offer select partnership opportunities if any our Barrel Holdings agencies are a happy paying customer of your product/service. Email us at hi@agencyhabits.com]

What We’ve Made

The Business Development Collection is a curation of real, winning proposals and SOWs from Barrel Holdings agencies along with our New Outreach Message Kit, Biz Intake Guide and Agency Lead Tracker. Now available for purchase.

P.S.

If you found value here, The AgencyHabits Podcast takes it further. Give it a listen, and if it landed, leave a review. It’s fuel for this work.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

6 W 18th Street, 12th Floor, New York, NY 10011
Unsubscribe · Preferences

AgencyHabits

AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.

Read more from AgencyHabits

In this week’s AgencyHabits Podcast, Peter and Sei-Wook talk about the moment agencies move from single projects to multi-workstream accounts, and how easily that transition gets underestimated. What they describe shows up as: PMs constantly context-switching Account leads stretched too thin Clients feeling friction even when work quality is high Teams burning out without a clear reason why If your agency is adding services, deepening retainers, or feeling stretched in ways that are hard to...

This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind How Agencies Should Think About and Manage Risk - This piece breaks down the 9 risks we see inside agencies before things go sideways, and how to get ahead of them while you still can. Start your year right - On Jan 14, we’re bringing together agency founders, builders, and operators for a FREE Knowledge Share. It is a 60-minute live session of honest insights and shared...

Most agency profitability problems don’t come from bad clients. They come from small, compounding decisions inside otherwise “good” engagements. In this week’s AgencyHabits Podcast, Peter and Sei-Wook break down the six levers that determine whether client work is profitable or quietly bleeding margin, across fixed-fee projects, retainers, and hybrid models. This episode is about fundamentals. The mechanics that decide outcomes long before finance ever looks at the numbers. Here’s what’s...