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AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.
In this week’s AgencyHabits Podcast, Peter and Sei-Wook talk about the moment agencies move from single projects to multi-workstream accounts, and how easily that transition gets underestimated. What they describe shows up as: PMs constantly context-switching Account leads stretched too thin Clients feeling friction even when work quality is high Teams burning out without a clear reason why If your agency is adding services, deepening retainers, or feeling stretched in ways that are hard to...
Most agency profitability problems don’t come from bad clients. They come from small, compounding decisions inside otherwise “good” engagements. In this week’s AgencyHabits Podcast, Peter and Sei-Wook break down the six levers that determine whether client work is profitable or quietly bleeding margin, across fixed-fee projects, retainers, and hybrid models. This episode is about fundamentals. The mechanics that decide outcomes long before finance ever looks at the numbers. Here’s what’s...
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind 50 reasons your agency isn’t growing. - Most aren’t about clients or the market. They’re about you. This read will sting...in a good way. Read to start the year right. A small holiday gift from our team - We’re hosting the next AgencyHabits Knowledge Share on January 14th and bringing together agency founders, builders, and operators. If you want access to value-packed, curated...