Exit without selling? Here's how


This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

  • Want to Step Back Without Breaking the Business? - Most founders wait too long to exit their roles. Here’s the exact process we used to transition out of the CEO seat, without ghosting the business, or imploding it.
  • The faster path to ROI? Trust. - North Street Creative agency added this slide to their proposals. It reframed client expectations, and improved close rates. Bold? Yes. But it worked.

What We're Organizing

Agency life can feel like a silo. Let’s change that.

On November 19, we’re hosting our first-ever FREE AgencyHabits Knowledge Share: a live, open conversation for founders and leaders who want to learn, share, and grow together.

📅 12:30–1:30 PM ET

What We're Talking About

Thinking about selling your agency?

Start here: the 6 types of buyers, from solo operators to PE platforms.

This week’s episode unpacks what they want, how they buy, and how to pick the right one.

👉 [Listen on Spotify] | [Listen on Apple]
💬 Liked it? Drop a review, it helps us reach more agency founders.

Who We’re Partnering With

Your next A-player isn’t on LinkedIn.

They’re in Eastern Europe or South Africa. Smart, direct, and unafraid to tell you when you’re wrong. (The kind of teammate you actually need.)

➡️ Chat with the team at JobRack to find yours.

[This is a sponsored section - we're offer select partnership opportunities if any our Barrel Holdings agencies are a happy paying customer of your product/service. Email us at hi@agencyhabits.com]

What We’ve Made

The Business Development Collection is a curation of real, winning proposals and SOWs from Barrel Holdings agencies along with our New Outreach Message Kit, Biz Intake Guide and Agency Lead Tracker. Now available for purchase.

P.S.

If you found value here, The AgencyHabits Podcast takes it further. Give it a listen, and if it landed, leave a review. It’s fuel for this work.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

6 W 18th Street, 12th Floor, New York, NY 10011
Unsubscribe · Preferences

AgencyHabits

AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.

Read more from AgencyHabits

Hey, just a quick reminder: we’re going live in 1 hour for the first-ever AgencyHabits Knowledge Share. Topic: How Are You Spending Your Time? Founder roundtableTime: 12:30 PM ETDuration: 60 minutes If you’ve ever felt stretched thin, stuck in the weeds, or unsure where your time is going, this session will hit exactly where you need it. More importantly, it will help you create time for "forward-moving” work. ⏰ Join the FREE session here See you soon, The AgencyHabits team Who are we? Hi,...

What’s the difference between “paper profitability” and actual cash in the bank? That’s the gap we explore in this week’s The AgencyHabits Podcast. Peter and Sei-Wook break down what every agency eventually learns (sometimes painfully): A profitable month doesn’t mean a healthy cash position. Late client payments can turn a great quarter into a crisis. Project-based work creates lumpy, unpredictable cash cycles. Retainers behave differently, and can actually create float. And yes, taking 50%...

If we were starting an agency today - no network, no clients, no name - where would we begin? That’s what we dig into in this week’s The AgencyHabits Podcast. Nineteen years after building Barrel from scratch, we look back at what worked, what didn’t, and how we’d do it differently now. Spoiler: it’s less about tactics and more about how you show up. Here’s what we cover: Why your first 10 clients will almost always come from your personal network (and how to grow it intentionally). The...