AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.
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AgencyHabits
AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.
What’s the difference between “paper profitability” and actual cash in the bank? That’s the gap we explore in this week’s The AgencyHabits Podcast. Peter and Sei-Wook break down what every agency eventually learns (sometimes painfully): A profitable month doesn’t mean a healthy cash position. Late client payments can turn a great quarter into a crisis. Project-based work creates lumpy, unpredictable cash cycles. Retainers behave differently, and can actually create float. And yes, taking 50%...
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Want to Step Back Without Breaking the Business? - Most founders wait too long to exit their roles. Here’s the exact process we used to transition out of the CEO seat, without ghosting the business, or imploding it. The faster path to ROI? Trust. - North Street Creative agency added this slide to their proposals. It reframed client expectations, and improved close rates. Bold?...
If we were starting an agency today - no network, no clients, no name - where would we begin? That’s what we dig into in this week’s The AgencyHabits Podcast. Nineteen years after building Barrel from scratch, we look back at what worked, what didn’t, and how we’d do it differently now. Spoiler: it’s less about tactics and more about how you show up. Here’s what we cover: Why your first 10 clients will almost always come from your personal network (and how to grow it intentionally). The...