This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

Specialization is what you master. Positioning is how you say it. - Most agencies blur the line. This post breaks down why that confusion costs you trust, margins, and growth, and how to fix it.
Have we all, collectivelly, reached our AI outreach breaking point? - Chris Dubois on AI, human relationships and how to build a business in the AI age.

And if you don't know where you stand when it comes to your positioning, we've built a FREE tool for you to find out in under 60 seconds.

Get your free positioning audit

What We're Organizing

New Knowledge Share coming in December and it is all about optionality: building an agency that’s profitable enough to keep, valuable enough to sell, and solid enough to grow on your terms.

Steve Guberman will walk you through a live self-assessment using his 6Ps framework: Pipeline, Positioning, Process, Profit, People, and Personal Balance.

You’ll leave with a scorecard of where your agency is strong, and where it’s limiting your choices.

📅 Dec 2. 1 PM ET. Free to join.

Save your seat

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

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Get ready for December

Our next Knowledge Share guest is confirmed for early December. We can’t share the details just yet, but here’s what we can say: it’s going to be one of the most practical sessions we’ve done. In the meantime, if you want to get a head start, these three episodes are the perfect prep: Our Approach to Agency Acquisitions: Valuation Drivers and Deal Breakers Agency Profit Deep Dive: Gross Margin, Sales & Marketing, and EBITDA How Specialization Impacts Your Agency’s Growth, Margins, and...

3 days ago • 1 min read

Why they won against 9 agencies

This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind 📺 Karl Sakas’s Knowledge Share is live. If you missed it - or simply want to revisit the six roles framework - here’s the recording and the full slide deck. 👉 [Watch the recording] | [Download the slides] One question for you: What do you want us to cover in 2027? We’re planning next year’s Knowledge Shares now. Hit reply and tell us what’s top of mind. And a hint: we’re evolving...

8 days ago • 1 min read

The final countdown

Final reminder: Karl Sakas joins us tomorrow. We just wrapped our dry run, and I’ll say it plainly: this one is going to be good. Karl is walking through the six roles most agency owners are filling, and the exact sequence for handing them off. Practical, clear, and built for people who know they need to delegate but aren’t sure where to start. If your agency still depends on you for too much, this is the session. November 4th. 1PM ET. Free. Join us live if you can. 📅 Save your spot Who We're...

10 days ago • 1 min read