This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

📺 Karl Sakas’s Knowledge Share is live.

If you missed it - or simply want to revisit the six roles framework - here’s the recording and the full slide deck.

👉 [Watch the recording] | [Download the slides]

One question for you: What do you want us to cover in 2027? We’re planning next year’s Knowledge Shares now. Hit reply and tell us what’s top of mind.

And a hint: we’re evolving how we bring this community together. Changes are coming, and we couldn’t be more excited to share them with you soon.

What We're Reading

Why we won against 9 other agencies – The client told Simon Wesierski: reply fast, skip the ego, show your math, put practitioners on the calls. Simple stuff. Easy to forget.
Looking for more? Here are our book recommendations, too!

What We've Built

2 tools we made for you:

Agency Growth Foundation – Get a full positioning audit in ~60 seconds. Category, wedge, ICP, service offering. Completely free and exportable as PDF.
Business Development Collection – Winning proposals, SOWs, and our full Agency Growth Engine Playbook. See how we actually scope and sell.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

6 W 18th Street, 12th Floor, New York, NY 10011
Unsubscribe · Preferences

The final countdown

Final reminder: Karl Sakas joins us tomorrow. We just wrapped our dry run, and I’ll say it plainly: this one is going to be good. Karl is walking through the six roles most agency owners are filling, and the exact sequence for handing them off. Practical, clear, and built for people who know they need to delegate but aren’t sure where to start. If your agency still depends on you for too much, this is the session. November 4th. 1PM ET. Free. Join us live if you can. 📅 Save your spot Who We're...

4 days ago • 1 min read

What should you delegate first?

This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind 📅 November 4th, 1 PM ET: Karl Sakas joins us live.Your agency still depends on you. Client requests, delivery questions, everyday decisions, they all come back to you. So what should you take off your plate first, without everything falling apart? Karl’s walking through the six roles you’re probably filling and which to delegate next. You’ll leave with a visual guide for deciding...

8 days ago • 1 min read

One week. Don’t miss this.

This one’s coming up fast. One week from today. Karl Sakas (yes, the Karl Sakas!) is joining us on November 4th to answer the question every agency owner eventually asks: I know I need to delegate. But where do I actually start? Karl has advised hundreds of agencies on this. He’ll walk through the six roles you’re probably filling, the order to hand them off, and what your team needs to actually take ownership. If your agency still runs through you - client questions, delivery calls, everyday...

11 days ago • 1 min read