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AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.
There’s a reason so many agencies hit the same wall between $1–2M. The symptoms are nearly identical: founder burnout, quality inconsistencies, rushed hires, client churn risk, financial blind spots, and a general feeling that everything is harder than it should be. This week, in The AgencyHabits Podcast, Peter and Sei-Wook unpack why that happens, and what it actually takes to scale beyond this plateau. Here’s what’s inside: → Why the founder becomes the bottleneck→ What typically breaks...
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Project Size ≠ Profit - Most agencies get this wrong. This post helps you decide what kind of work actually works for your business. “We made a mistake. Can we come back?” - That’s what a longtime client wrote 2 weeks after leaving. Sara Nay shared why they changed their mind (and what it teaches us about client relationships). What We're Talking About Retention is a System -...
Most agencies obsess over dashboards.Charts. Graphs. 47 KPIs. It feels productive, but it rarely leads to better decisions. In this week’s The AgencyHabits Podcast, we narrow it all down.Peter and Sei-Wook talk through the handful of metrics that actually help you run a steadier, clearer, more predictable agency. Here’s what’s inside: The difference between lagging metrics vs. leading metrics Why recurring revenue matters more than project spikes What gross margin really signals (it's two...