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AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Profit isn’t luck. - It’s not just pricing. From timeline to templates, these are the overlooked levers that drive profitability (or kill it). The real opportunity? Deliver what you sell. - This post by Annabelle Cochrane calls out the real reason clients churn, and the massive opportunity for agencies who actually deliver what they promise. What We're Talking About This week’s...
There’s a reason so many agencies hit the same wall between $1–2M. The symptoms are nearly identical: founder burnout, quality inconsistencies, rushed hires, client churn risk, financial blind spots, and a general feeling that everything is harder than it should be. This week, in The AgencyHabits Podcast, Peter and Sei-Wook unpack why that happens, and what it actually takes to scale beyond this plateau. Here’s what’s inside: → Why the founder becomes the bottleneck→ What typically breaks...
Most agencies obsess over dashboards.Charts. Graphs. 47 KPIs. It feels productive, but it rarely leads to better decisions. In this week’s The AgencyHabits Podcast, we narrow it all down.Peter and Sei-Wook talk through the handful of metrics that actually help you run a steadier, clearer, more predictable agency. Here’s what’s inside: The difference between lagging metrics vs. leading metrics Why recurring revenue matters more than project spikes What gross margin really signals (it's two...