Hiring a "sales guy" won't fix it


This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

Who We're Partnering With

🤝 According to the survey, lead gen is the #1 tool you’re evaluating. Sales/BD help was the #1 service you’re looking for. VeraOps does both... revives conversations from relationships you’ve left untouched for years + warm intro paths that expand your network, without cold outreach. Peter loves them. Even talked about them on his newsletter. We got you founder’s pricing: $2,500 for 6 months (one free month included).

“It’s already changed how I approach business development.”
— Mark DePace, Ghost Robot

P.S.

If you found value here, The AgencyHabits Podcast takes it further. Give it a listen, and if it landed, leave a review. It’s fuel for this work.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

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AgencyHabits

AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.

Read more from AgencyHabits

A few of you have asked if there's a way to catch up on past Knowledge Shares. Good news: we made all the recordings public. ICP, positioning, ecosystem, service offering - AND last week's session on agency finances with Sarah Patterson. They're all there, ready to watch whenever you have time. 📺 Here's the playlist. And if you want to join the next one live, we've got another guest expert session coming up on October 21st. Still finalizing the details, but you can already save your spot. 📅...

This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind We had 36 agency owners and operators join us live on Wednesday for our first community-led Knowledge Share. And Sarah Patterson absolutely delivered. She broke down what a healthy agency finance function actually looks like; from figuring out who you need in which seat to understanding which numbers are worth paying attention to at different stages of the business. We also got...

There's a point where running your agency's finances from a spreadsheet and a monthly call with your accountant stops being enough. The tricky part is knowing what comes next. Do you need a bookkeeper? Controller? Fractional CFO? Which numbers should you actually be watching? And how much financial infrastructure does an agency your size really need? That's what we're getting into at tomorrow's FREE Knowledge Share. For the first time, the session will be led by one of our community experts,...