This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

We had 36 agency owners and operators join us live on Wednesday for our first community-led Knowledge Share.

And Sarah Patterson absolutely delivered.

She broke down what a healthy agency finance function actually looks like; from figuring out who you need in which seat to understanding which numbers are worth paying attention to at different stages of the business.

We also got into the tension between building for lifestyle versus performance, the three levels of financial visibility, and some great questions from the community.

If you couldn’t make it live, we’ve got you covered.

Huge thanks to Sarah for sharing so openly and practically, and to everyone who joined us and brought their questions.

This was our first Knowledge Share led by a community expert.

Definitely not our last.

Can’t wait for the next one.

Who We're Partnering With

🤝 According to the survey, lead gen is the #1 tool you’re evaluating. Sales/BD help was the #1 service you’re looking for. VeraOps does both... revives conversations from relationships you’ve left untouched for years + warm intro paths that expand your network, without cold outreach. Peter loves them. Even talked about them on his newsletter. We got you founder’s pricing: $2,500 for 6 months (one free month included).

“It’s already changed how I approach business development.”
— Mark DePace, Ghost Robot

P.S.

If you found value here, The AgencyHabits Podcast takes it further. Give it a listen, and if it landed, leave a review. It’s fuel for this work.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!