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AgencyHabits

13 years of agency finance

Published about 23 hours ago • 1 min read

This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

📅 Next Knowledge Share: September 23rd, 1 PM ET.
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Running an agency means wearing every hat - including the finance one you never wanted. Sarah Patterson (Fractional CFO for agencies since 2011) is joining us live to break down the three components of a healthy finance function, which metrics actually matter for your goals, and how to stop guessing at the numbers.

You'll leave with one practical artifact you can implement this week.

​Good prep for Sarah's session next week. – The five layers of agency compensation: base salary, benefits, bonuses, variable comp, and equity. What to nail first, what to treat as optional, and why the fancy stuff can wait.

Who We're Partnering With

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“It’s already changed how I approach business development.”
— Mark DePace, Ghost Robot

We Built a Free Tool

If you can't articulate your differentiation, or your team explains what you do differently every time, this will help. Paste your URL, and get a full positioning audit in ~60 seconds. Category, wedge, ICP, service offering.

Know a founder who needs this? Share it with them.

P.S.

If you found value here, The AgencyHabits Podcast takes it further. Give it a listen, and if it landed, leave a review. It’s fuel for this work.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

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AgencyHabits

Go behind the scenes of real agency businesses.

AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.

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