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AgencyHabits

Straight answers on the money stuff

Published about 19 hours ago • 1 min read

This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

📅 Next Knowledge Share: September 23rd, 1 PM ET.

Our guest is Sarah Patterson, Fractional CFO who's been working with agencies since 2011. She makes the financial side make sense so you can make decisions without second-guessing yourself. Not just "the numbers person", someone who actually gets agency life.

This one is worth showing up for!

Who We're Partnering With

🤝 According to the survey, lead gen is the #1 tool you’re evaluating. Sales/BD help was the #1 service you’re looking for. VeraOps does both... revives conversations from relationships you’ve left untouched for years + warm intro paths that expand your network, without cold outreach. Peter loves them. Even talked about them on his newsletter. We got you founder’s pricing: $2,500 for 3 months (two free weeks included).

“It’s already changed how I approach business development.”
— Mark DePace, Ghost Robot

We Built a Free Tool

If you can't articulate your differentiation, or your team explains what you do differently every time, this will help. Paste your URL, and get a full positioning audit in ~60 seconds. Category, wedge, ICP, service offering.

Know a founder who needs this? Share it with them.

P.S.

If you found value here, The AgencyHabits Podcast takes it further. Give it a listen, and if it landed, leave a review. It’s fuel for this work.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

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AgencyHabits

Go behind the scenes of real agency businesses.

AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.

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