This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

• ​Most agencies can tell you what they do. Far fewer can tell you where they're known. - A breakdown of the three ecosystem types, and how to diagnose which one you're actually in.
• ​"You can't calculate gross margin without accrual accounting. It's impossible." - Sam Shepler breaks down the most common financial blind spot in creative agencies doing $1M+.

Not sure which ecosystem archetype fits your agency? Bring your last ten clients to our free monthly Knowledge Share; we're diagnosing ecosystems live. Peter's giving real-time feedback. Mar 25th, 12:30 PM ET.

What We're Talking About

Your service offering isn't what you do. It's the arc of the client relationship.

We break down why agencies that list capabilities end up with reactive proposals, inconsistent pricing, and churn after a single project—and how to design the full path from entry offer to expansion.

Tune in to our latest episode: "Service Offering: What You Actually Sell vs. What You Think You Sell."

👉 [Listen on Spotify] | [Listen on Apple]​
💬 Liked it? Drop a review, it helps us reach more agency founders.

What We’ve Made

​The Business Development Collection is a curation of real, winning proposals and SOWs from Barrel Holdings agencies along with our New Outreach Message Kit, Biz Intake Guide and Agency Lead Tracker. Now available for purchase.

P.S.

If you found value here, The AgencyHabits Podcast takes it further. Give it a listen, and if it landed, leave a review. It’s fuel for this work.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!