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AgencyHabits

Services page ≠ Service offering

Published 19 days ago • 1 min read

In this week's AgencyHabits Podcast, Peter and Sei-Wook break down service offering. Not your services page, not your capabilities list, but the structure of how a client actually engages with you.

Here's the test: when a prospect says yes, what are they buying? What does month one look like? Month 12? Most agencies can't answer that clearly. They describe what they're capable of, but not the shape of the engagement.

The episode covers the four pieces of a strong service offering:

  • Entry offer
  • Core offer
  • Expansion paths
  • Additional services

They also dig into pricing logic: execution pricing (hours and tasks), expertise pricing (outcomes), and transformation pricing (business impact). The trap: thinking you're pricing on expertise when your proposals are full of line-item hours.

The episode ends with five pressure-test questions for your service offering. If any feel fuzzy, you have work to do.

Want to continue the conversation?

A clear service offering only works if the right people can describe it. That's where ecosystem comes in.

Our next FREE AgencyHabits Knowledge Share is happening March 25 at 12:30 PM ET, and we're diving into a topic that shapes how agencies grow, get referred, and win work: Your Agency Ecosystem.

We'll break down:

  • Where your agency actually exists in conversation
  • How to map the networks, platforms, and communities that drive your referrals
  • The difference between a contact list and a true ecosystem
  • When to go deeper vs. expand to adjacent spaces

The right ecosystem compounds. The wrong one wastes your time.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

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AgencyHabits

Go behind the scenes of real agency businesses.

AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.

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