This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

Two things this week.

One: we're planning the next year of AgencyHabits and want it grounded in your agency, not our assumptions.

Two: there's a reward. Fill out a few specific questions (about 5 minutes) and the Operator Pack is yours - five of the templates we actually use to run our agencies.

And here's the kicker: the first 20 people to complete it get a 20-minute 1:1 with Peter, Sei-Wook, or Ivona, on whatever you want to dig into (pricing, hiring, positioning, getting out of delivery, marketing, or media - your call). First 20 to finish, not first 20%. So if this is for you, don't sit on it.

Take the survey →

Thanks for telling us who you are.

What We're Talking About

Your next client is probably already in your CRM.

We break down the five pools of hidden pipeline most agencies ignore - closed-lost deals, ghosted prospects, former clients, old partners, and past champions - and how to reactivate them without being pushy.

Tune in to our latest episode: "The Hidden Pipeline Inside Your CRM."

Watch the full episode on YouTube.

What We’ve Made

The Business Development Collection is a curation of real, winning proposals and SOWs from Barrel Holdings agencies. This week, we also added our FULL Agency Growth Engine Playbook. Now available for purchase.

P.S.

If you found value here, The AgencyHabits Podcast takes it further. Give it a listen, and if it landed, leave a review. It’s fuel for this work.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

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The antidote to AI fatigue

This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Call it the antidote to AI fatigue. – Everyone's asking what's changing because of AI. We asked what won't. Six things that will still matter in ten years, and why building strategy around them beats chasing a moving target. 📋 40+ founders in. 1:1 slots gone. Operator Pack still yours.We're planning the next year of AgencyHabits and want it grounded in your reality. Takes about 5...

1 day ago • 1 min read

The unexpected risk

The riskiest agency isn't always the one making bold bets. Sometimes it's the one doing exactly what worked five years ago. Same positioning. Same services. Same team. Same playbook. Episode 39 is about what happens when an agency reaches equilibrium, and how founders can break through it with a new market thesis, strategy, and vision for the future. 🎧 Full episode here. (And wherever you get your podcast.) Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio...

5 days ago • 1 min read

Ten years later, she reached out

One of our agencies closed a deal with someone who'd ghosted us ten years earlier. She'd been lurking on LinkedIn. No likes, no comments - just watching. When the timing changed, she reached out. Episode 38 is about building that long game. The five pools hiding in your past, the direct touches, and the ambient presence that keeps you top of mind until they're ready. 🎧 Listen to the episode here. Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency...

12 days ago • 1 min read