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AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.
The riskiest agency isn't always the one making bold bets. Sometimes it's the one doing exactly what worked five years ago. Same positioning. Same services. Same team. Same playbook. Episode 39 is about what happens when an agency reaches equilibrium, and how founders can break through it with a new market thesis, strategy, and vision for the future. π§ Full episode here. (And wherever you get your podcast.) Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio...
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Two things this week. One: we're planning the next year of AgencyHabits and want it grounded in your agency, not our assumptions. Two: there's a reward. Fill out a few specific questions (about 5 minutes) and the Operator Pack is yours - five of the templates we actually use to run our agencies. And here's the kicker: the first 20 people to complete it get a 20-minute 1:1 with...
One of our agencies closed a deal with someone who'd ghosted us ten years earlier. She'd been lurking on LinkedIn. No likes, no comments - just watching. When the timing changed, she reached out. Episode 38 is about building that long game. The five pools hiding in your past, the direct touches, and the ambient presence that keeps you top of mind until they're ready. π§ Listen to the episode here. Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency...