The unexpected risk


The riskiest agency isn't always the one making bold bets.

Sometimes it's the one doing exactly what worked five years ago.

Same positioning. Same services. Same team. Same playbook.

Episode 39 is about what happens when an agency reaches equilibrium, and how founders can break through it with a new market thesis, strategy, and vision for the future.

(And wherever you get your podcast.)

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

6 W 18th Street, 12th Floor, New York, NY 10011
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AgencyHabits

AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.

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