This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

• ​Specialization is what you master. Positioning is how you say it. - Most agencies blur the line. This post breaks down why that confusion costs you trust, margins, and growth, and how to fix it.​
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• ​“The way we work today isn’t guaranteed tomorrow.”- Peter Kang said this on a recent panel with Eddie Opara and Julia Zeltser. They also covered the art and business of design, and how to lead through change with clarity, structure, and an open mind. Full panel recording just dropped, well worth a watch.

What We're Organizing

Agency life can feel like a silo. Let’s change that.

On November 19, we’re hosting our first-ever FREE AgencyHabits Knowledge Share: a live, open conversation for founders and leaders who want to learn, share, and grow together.

📅 12:30–1:30 PM ET

What We're Talking About

This week’s podcast breaks down what we’d do differently if we had to start from zero: no contacts, no clients, no cash.

From pro bono projects to partnerships that compound, these are the exact systems we’d use today to fill the pipeline.

👉 [Listen on Spotify] | [Listen on Apple]​
💬 Liked it? Drop a review, it helps us reach more agency founders.

Who We’re Partnering With

Local Ops Managers = $80K.

Global Ops Managers = $40K.

Same skills, better attitude, less bloat.

➡️ See how with the JobRack Offshore Hiring Playbook.​
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​[This is a sponsored section - we're offer select partnership opportunities if any our Barrel Holdings agencies are a happy paying customer of your product/service. Email us at hi@agencyhabits.com]

What We’ve Made

​The Business Development Collection is a curation of real, winning proposals and SOWs from Barrel Holdings agencies along with our New Outreach Message Kit, Biz Intake Guide and Agency Lead Tracker. Now available for purchase.

P.S.

If you found value here, The AgencyHabits Podcast takes it further. Give it a listen, and if it landed, leave a review. It’s fuel for this work.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!