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Did you ever reach out?

Published about 11 hours ago • 1 min read

This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

  • ​Whether you’re buying, selling, or neither, this is a blueprint for a healthy agency. – Gary Magnone breaks down what buyers actually look at: growth trends, retainers vs. projects, client concentration, founder dependency, and real profit. Worth reading even if M&A isn’t on your radar.
  • “Agencies can find new business in their old deals.” – Ben Bartolone’s been heads down prepping for our Knowledge Share next Wednesday. One preview: check your Closed Lost notes, some of them say “reach out next year” and nobody ever did. October 21st. Don’t miss this one.

Who We're Partnering With

What does a good agency deal actually look like?

An attractive price is only part of it. Does the agency fit your growth plan? Can you structure a deal that works for both sides? Will the team and clients stay?

At Agency M&A Liftoff, learn from owners who’ve done it: how they evaluate opportunities, negotiate terms, and bring businesses together after closing.

Peter Kang will be there November 4–6 at the Thompson Dallas. AgencyHabits readers save 30% with code habits.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

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AgencyHabits

Go behind the scenes of real agency businesses.

AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.

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