This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

Agencies braced for a price conversation. Clients are having a quality conversation. – Susan Baier surveyed 400 agency clients on AI expectations. “Reduce fees” came 16th. “Better strategy” and “higher-quality work” topped the list.
“I swear on my own reputation you can find the joy in the process.” - Ben Bartolone is leading our next Knowledge Share on outbound for agencies (not the autopilot version!) October 21st. AND he’s offering 30 minutes 1:1 with every attendee after the session.

You can already save your spot!

Who We're Partnering With

Peter Kang will be at Liftoff. Will you?

Peter Kang is heading to Dallas for Agency M&A Liftoff, the conference for agency owners who want to grow through acquisition. If you've been thinking about buying an agency, or just want to understand how it's done, this is the room to be in.

Nov 4-6. AgencyHabits readers save 30% with code habits.

Join Peter in Dallas →

P.S.

If you found value here, The AgencyHabits Podcast takes it further. Give it a listen, and if it landed, leave a review. It’s fuel for this work.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

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Two pieces of good news

Two pieces of good news this week. First: we just started recording new podcast episodes. That means fresh content is coming as early as next month! Second: our next Knowledge Share guest is Ben Bartolone, and he's joining us on October 21st to talk about outbound. We know, we know. Outbound. The thing most agency owners dread. But Ben has a way of making it feel not just doable, but something you might actually enjoy. Big promise. He delivers. That gives you a few weeks to catch up on past...

3 days ago • 1 min read

Hiring a "sales guy" won't fix it

This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind "They never complained about the work." – Jacquetta Haythorn on losing a retainer client she didn't want to lose and what changed after: dedicated PMs, defined processes, nothing in one person's head. Hiring a "sales guy" hoping they'll solve it? – Peter Kang on the systems that actually move you past founder-led sales. Good context for our next Knowledge Share with another...

8 days ago • 1 min read

Missed One? We've Got You!

A few of you have asked if there's a way to catch up on past Knowledge Shares. Good news: we made all the recordings public. ICP, positioning, ecosystem, service offering - AND last week's session on agency finances with Sarah Patterson. They're all there, ready to watch whenever you have time. 📺 Here's the playlist. And if you want to join the next one live, we've got another guest expert session coming up on October 21st. Still finalizing the details, but you can already save your spot. 📅...

10 days ago • 1 min read