Last call for tomorrow’s Knowledge Share


Tomorrow’s Knowledge Share is with Ben Bartolone, and here’s what he’s covering:

Most outbound fails because it starts with what you want to say, unintentionally ignoring the buyer in the process.

Ben flips that. He studies buyer behavior first, captures their language, then builds campaigns that feel like honest recognition instead of a pitch.

One example he’ll walk through: a single LinkedIn post that turned into 7 qualified leads, each worth $120K/year.

Interested? Join us tomorrow:

October 21st. 1PM ET. Free.

One more thing...

We’re trying something new. If you’ve got a question about outbound you’d rather not ask out loud, submit it anonymously here:

Who We're Partnering With

Last chance to book Liftoff’s discounted hotel rate

Agency M&A Liftoff is two weeks away and the discounted room block at the Thompson Dallas is about to close.

If growing through acquisition is on your 2027 plan, join agency owners and experienced buyers to learn how to find, structure, finance, and integrate your next deal.

AgencyHabits readers get 30% off their event ticket with code habits. Book your ticket and reserve your room today to secure the discounted hotel rate. x

Nov 4–6, Dallas, Texas. Use code habits for 30% off.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

6 W 18th Street, 12th Floor, New York, NY 10011
​Unsubscribe · Preferences​

AgencyHabits

AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.

Read more from AgencyHabits

This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Whether you’re buying, selling, or neither, this is a blueprint for a healthy agency. – Gary Magnone breaks down what buyers actually look at: growth trends, retainers vs. projects, client concentration, founder dependency, and real profit. Worth reading even if M&A isn’t on your radar. “Agencies can find new business in their old deals.” – Ben Bartolone’s been heads down prepping...

A lot of agency owners tell us the same thing: once they get in front of the right prospect, they close pretty well. The problem is getting those conversations in the first place. Ben Bartolone approaches this differently. Instead of starting with a list and a pitch, Ben starts by studying how buyers think and how they actually talk about their problems. On October 21st, he’ll share real campaigns, actual prospect responses, and a framework for finding the message worth scaling, including how...

This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Agencies braced for a price conversation. Clients are having a quality conversation. – Susan Baier surveyed 400 agency clients on AI expectations. “Reduce fees” came 16th. “Better strategy” and “higher-quality work” topped the list. “I swear on my own reputation you can find the joy in the process.” - Ben Bartolone is leading our next Knowledge Share on outbound for agencies (not...