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AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Whether you’re buying, selling, or neither, this is a blueprint for a healthy agency. – Gary Magnone breaks down what buyers actually look at: growth trends, retainers vs. projects, client concentration, founder dependency, and real profit. Worth reading even if M&A isn’t on your radar. “Agencies can find new business in their old deals.” – Ben Bartolone’s been heads down prepping...
A lot of agency owners tell us the same thing: once they get in front of the right prospect, they close pretty well. The problem is getting those conversations in the first place. Ben Bartolone approaches this differently. Instead of starting with a list and a pitch, Ben starts by studying how buyers think and how they actually talk about their problems. On October 21st, he’ll share real campaigns, actual prospect responses, and a framework for finding the message worth scaling, including how...
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Agencies braced for a price conversation. Clients are having a quality conversation. – Susan Baier surveyed 400 agency clients on AI expectations. “Reduce fees” came 16th. “Better strategy” and “higher-quality work” topped the list. “I swear on my own reputation you can find the joy in the process.” - Ben Bartolone is leading our next Knowledge Share on outbound for agencies (not...