This Week's Agency Insights

Every week, we share content to help you run your agency business:

Two new books added to our Book Recommendations List:

Power Questions: Build Relationships, Win New Business, and Influence Others - we came upon some useful questions to ask clients, employees, and ourselves from this easy-to-read book

The Referral Code: Unlock a Constant Stream of Business Through the Power of Your Relationships - we never thought about referrals the same way again after this; very practical guide to asking your best clients for more referrals
Agency Referrals: 8 Types Examined - we're in the process of creating a revamped way to track our leads, especially the different types of referrals. We'll share our new tool once it becomes available.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

6 W 18th Street, 12th Floor, New York, NY 10011
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That one freelancer didn’t ruin freelancers, you did...

This Week's Agency Insights Every week, we share content to help you run your agency business: Don’t Let a Bad Sample Write Your Playbook - whether it's freelancers, clients, processes, or new tech, don't let a bad experience lead to poor decision-making. At one of our agencies, we were paying a lot for software (HubSpot, Notion, JIRA, Basecamp, etc.) but things still felt so manual and cumbersome. We saw frequent data entry errors as team members copied and pasted from one app to another. We...

about 23 hours ago • 2 min read

Messed up with a client? Own it, 100%.

This Week's Agency Insights Every week, we share content to help you run your agency business: Own up to your agency's mistakes, your clients will trust you more - it's never fun to mess up on a client engagement, but how you respond and handle the situation can actually turn the mistake into something positive. The Consulting Value Proposition Matrix - useful way to look at where you fit along the value prop and must have/nice-to-have matrix. "Is there a budget line item for solving this...

8 days ago • 1 min read

"I've tapped my network, I'm gonna try outbound..."

This Week's Agency Insights Every week, we share content to help you run your agency business: Diving deeper into agency growth challenges - as agency founder, you feel the need to grow and land more clients; before signing up for a firm that promises you 40 qualified leads through outbound email, read this first. Hourly billing doesn't work? Tell that to the law firm that did $7 billion in revenue. An interesting look into Latham, a big law firm with over 3,500 lawyers with an average hourly...

15 days ago • 1 min read