Most agencies treat marketing like a fire extinguisher: something you grab only when the leads slow down. And by the time they start posting, emailing, or cold-outreaching, they’re already "on fire."

This week on The AgencyHabits Podcast, we break down why that happens, and how to flip the whole mindset.

Marketing can’t be reactive. It has to be a long-term investment.

Inside the episode, we cover:

• Why marketing is really about building reputation and awareness​
  Not leads. Not quick wins. Reputation. Consistency. Relevance.
• Why the “slot machine” mentality fails​
  Marketing isn’t something you pull once and pray. It’s reps, just like exercise. Results show up months later, not weeks.
• The basics every agency should already be doing​
  LinkedIn, newsletters, case studies, webinars, PR, conferences. Nothing fancy, just consistent and thoughtful execution.
• Six examples that show what real marketing momentum looks like​
  From 24-hour build challenges to open-source releases to year-in-review microsites, to hosting meetups, to physical publications, to full-blown brand experiences like HUGE’s Atlanta coffee shop.

Each one shows a pattern:
​When your marketing adds real value or creates real moments, people remember you.

And if you haven’t subscribed yet, now’s the time, each episode is built to help you run a healthier, more durable agency.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!