|
AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.
Most agencies treat marketing like a fire extinguisher: something you grab only when the leads slow down. And by the time they start posting, emailing, or cold-outreaching, they’re already "on fire." This week on The AgencyHabits Podcast, we break down why that happens, and how to flip the whole mindset. Marketing can’t be reactive. It has to be a long-term investment. Inside the episode, we cover: Why marketing is really about building reputation and awarenessNot leads. Not quick wins....
Hey, just a quick reminder: we’re going live in 1 hour for the first-ever AgencyHabits Knowledge Share. Topic: How Are You Spending Your Time? Founder roundtableTime: 12:30 PM ETDuration: 60 minutes If you’ve ever felt stretched thin, stuck in the weeds, or unsure where your time is going, this session will hit exactly where you need it. More importantly, it will help you create time for "forward-moving” work. ⏰ Join the FREE session here See you soon, The AgencyHabits team Who are we? Hi,...
What’s the difference between “paper profitability” and actual cash in the bank? That’s the gap we explore in this week’s The AgencyHabits Podcast. Peter and Sei-Wook break down what every agency eventually learns (sometimes painfully): A profitable month doesn’t mean a healthy cash position. Late client payments can turn a great quarter into a crisis. Project-based work creates lumpy, unpredictable cash cycles. Retainers behave differently, and can actually create float. And yes, taking 50%...