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AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.
Four questions your positioning needs to answer: Category: What do buyers instantly understand you as? Wedge: What gets you in the door? Provable differentiators: What's actually different (and provable)? Why now: What creates urgency? Episode 39 walks through all four, and why most agency positioning fails at step one. π§ Listen to the episode here. Also: we're in London today. Join us at Heist Bank from 6PM. Happy to talk positioning in person. Or anything else. π¬π§ Last chance to RSVP. Who...
Marketing isn't a slot machine. You don't put in coins and get leads. Episode 15 breaks down how agencies should actually think about it: long-term, consistent, experimental. One line that stuck: "It's like exercise. You won't see results overnight. You put in the reps, and six to twelve months later, it compounds." Part of that? Showing up. Hosting things. Meeting people in person. We're in London on May 19th. Heist Bank. 6PM. No agenda. Just agency folks, drinks, and real conversation. Come...
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Every bad client you've ever had, you chose. β An ICP is how you give your future self permission to say no. Here's how to define one that actually works. π¬π§ London founders: come hang with us on May 19th.We're hosting a small AgencyHabits meet-up at Heist Bank. Food, drinks, and the honest kind of conversations - no agenda, no panels, no pitch decks.Peter Kang will be there...