The $1M trap


Under $1M, you're trapped in two ways at once.

Not enough opportunities coming in. Not enough capacity to handle them if they did. Each problem blocks the other.

Episode 41 breaks down the math to work backwards from $1M, and the five paths agencies actually use to get there.

It took us five years. Hopefully this helps you do it faster.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

6 W 18th Street, 12th Floor, New York, NY 10011
Unsubscribe · Preferences

AgencyHabits

AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.

Read more from AgencyHabits

This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Raising your prices won't fix your agency. – Changing what you're selling will. Most agencies price on execution while thinking they price on expertise. This post walks through how to restructure the offer so higher rates actually stick. 📬 1:1s with Peter are live. First 20 from the survey got the email. If that's you, book your slot now. Want in? Fill out the survey here. (We're...

This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind 📬 1:1s with Peter are live. First 20 from the survey got the email. If that's you, book your slot now. Next round goes out next week. Want in?Fill out the survey here. Sei-Wook was on the Agency Profit Podcast with Marcel from Parakeeto. - They covered long holds, team bets, and why extraction kills durability. Definitely worth a listen. 👉 Full episode here. Who We're Partnering...

If you watched Episode 32 on scaling biz dev beyond the founder, this is the sequel. Same five functions. Different question: where should the money actually go? Gross margin sets the ceiling. Account growth comes first. Outbound comes last. Most founders get this backwards. Episode 40 walks through the order, and a practical exercise to audit your current spend. Listen to the full episode here. Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency...