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AgencyHabits

Your pricing isn't the problem

Published 2 days ago • 1 min read

This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

  • ​Raising your prices won't fix your agency. – Changing what you're selling will. Most agencies price on execution while thinking they price on expertise. This post walks through how to restructure the offer so higher rates actually stick.
  • 📬 1:1s with Peter are live. First 20 from the survey got the email. If that's you, book your slot now. Want in? Fill out the survey here. (We're a few answers short of 100. There is no ad budget and no growth team, just us making stuff we hope is useful and you telling other founders about it. That's the whole model. Thank you for being part of it.)

Who We're Partnering With

🤝 According to the survey, lead gen is the #1 tool you’re evaluating. Sales/BD help was the #1 service you’re looking for. VeraOps does both... recovers revenue from relationships you’ve left untouched for years + potential warm intros that expand your network, without cold outreach. Peter loves them. Even talked about them in his newsletter. We got you founder’s pricing: $5,000 for 6 months (one free month included).

“It’s already changed how I approach business development.”
— Mark DePace, Ghost Robot

What We’ve Made

The Business Development Collection is a curation of real, winning proposals and SOWs from Barrel Holdings agencies. This week, we also added our FULL Agency Growth Engine Playbook. Now available for purchase.​

P.S.

If you found value here, The AgencyHabits Podcast takes it further. Give it a listen, and if it landed, leave a review. It’s fuel for this work.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

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AgencyHabits

Go behind the scenes of real agency businesses.

AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.

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