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AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Raising your prices won't fix your agency. – Changing what you're selling will. Most agencies price on execution while thinking they price on expertise. This post walks through how to restructure the offer so higher rates actually stick. 📬 1:1s with Peter are live. First 20 from the survey got the email. If that's you, book your slot now. Want in? Fill out the survey here. (We're...
Under $1M, you're trapped in two ways at once. Not enough opportunities coming in. Not enough capacity to handle them if they did. Each problem blocks the other. Episode 41 breaks down the math to work backwards from $1M, and the five paths agencies actually use to get there. It took us five years. Hopefully this helps you do it faster. Listen to the full episode here. Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run...
If you watched Episode 32 on scaling biz dev beyond the founder, this is the sequel. Same five functions. Different question: where should the money actually go? Gross margin sets the ceiling. Account growth comes first. Outbound comes last. Most founders get this backwards. Episode 40 walks through the order, and a practical exercise to audit your current spend. Listen to the full episode here. Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency...