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🎙️ The AgencyHabits Podcast dropped today!

Published 2 months ago • 1 min read

This Week's Agency Insights

Before Barrel Holdings became a portfolio of seven specialized agencies, it was two founders building pro bono websites on weekends and learning everything the hard way.

In the first episode of the AgencyHabits Podcast, we’re going back to the very beginning of how it all started: freelance projects, Barrel, spinning up new agencies… all of it.

Peter and Sei-Wook take us all the way back and walk us through the full, unfiltered origin story.

🎧 [Listen to Episode 1 – Pre-release Access]​

At AgencyHabits, we’ve had a front-row seat to their journey. And while we've shared frameworks, metrics, and systems here before, this episode goes deeper.

You’ll hear:

  • How freelancing at Columbia evolved into a multi-agency portfolio
  • What led them to spin out and start Vaulted Oak and BX Studio
  • The shift from operators to owners, and what changed everything
  • The first acquisition they almost didn’t make
  • Why long-term hold (not quick exits) drives everything they’re building

It’s rare for founders to step back and reflect as deep as they did (which is why we’re extra excited to share it with you first.)

This is a pre-release, exclusive to our newsletter readers (that’s you).

No polished edits. Just the story, as it happened.

🎧 [Listen to Episode 1 – Pre-release Access]​

And make sure to let us know what you think.

– The AgencyHabits Team

Want more?

  • Always hiring too late?​
    ​
    When local hires cost $80K+, it’s no wonder you wait too long to pull the trigger. Offshore hiring at half the cost lets you hire before the wheels fall off.    ​
    ​
    ​➡️ The [JobRack Offshore Hiring Playbook] shows you how to do it successfully. ⬅️
    ​
    ​[This is a sponsored section - we're offer select partnership opportunities if any our Barrel Holdings agencies are a happy paying customer of your product/service. Email us at hi@agencyhabits.com]
    ​
  • ​The Business Development Collection is a curation of real, winning proposals and SOWs from Barrel Holdings agencies along with our New Biz Intake Guide and Agency Lead Tracker. Now available for purchase.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

6 W 18th Street, 12th Floor, New York, NY 10011
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AgencyHabits

Go behind the scenes of real agency businesses.

AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.

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