AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.
The antidote to AI fatigue
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โAgencyHabits
AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind "In 3 months, 'AI-powered' as a headline will look lazy." โ Ethan Driskill on why everyone's advantage is also their competitor's. If AI isn't your real differentiator, dig deeper. So what should your positioning actually be? โ The four-part framework we use across Barrel Holdings: category, wedge, provable differentiators, and the real "why now" (hint: it's probably not AI). What...
Six months after a great project, you're trying to cobble together a case study. You don't remember the details. The client contact has moved on. The metrics are buried somewhere. Sound familiar? Episode 37 covers the fix: three components of proof, when to capture them, and habits that make it easier - debriefs, QBRs, quarterly proof sprints, and who should own it. ๐ Watch on YouTube here. ๐ง Or listen here. Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio...
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind In 2025, the fastest agencies grew 34%. The slowest shrank 15%. That's a 49-point gap. - Nicholas Petroski and the Promethean Research team just published the 2026 Digital Agency Growth Guide. It's free, and built on 10+ years of research. We're halfway through the year. Do you know where you're at, and where you're headed? - Our FREE Annual Goal Setting Checklist works just as...