This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

"In 3 months, 'AI-powered' as a headline will look lazy." – Ethan Driskill on why everyone's advantage is also their competitor's. If AI isn't your real differentiator, dig deeper.
So what should your positioning actually be? – The four-part framework we use across Barrel Holdings: category, wedge, provable differentiators, and the real "why now" (hint: it's probably not AI).

What We're Talking About

Without proof, positioning is a facade.

We break down the three components of a real proof library - case studies, artifacts, and active references - and how to build them when you feel like you don't have time.

Tune in to our latest episode: "How Agencies Demonstrate Expertise Through Building a Proof Library."

Watch the full episode on YouTube.

What We’ve Made

The Business Development Collection is a curation of real, winning proposals and SOWs from Barrel Holdings agencies. This week, we also added our FULL Agency Growth Engine Playbook. Now available for purchase.

P.S.

If you found value here, The AgencyHabits Podcast takes it further. Give it a listen, and if it landed, leave a review. It’s fuel for this work.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

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