AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.
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โAgencyHabits
AgencyHabits provides learnings, ideas, and templates for agency operators drawn from Barrel Holdings companies. Barrel Holdings incubates, acquires, and grows agency businesses.
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind "In 3 months, 'AI-powered' as a headline will look lazy." โ Ethan Driskill on why everyone's advantage is also their competitor's. If AI isn't your real differentiator, dig deeper. So what should your positioning actually be? โ The four-part framework we use across Barrel Holdings: category, wedge, provable differentiators, and the real "why now" (hint: it's probably not AI). What...
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind In 2025, the fastest agencies grew 34%. The slowest shrank 15%. That's a 49-point gap. - Nicholas Petroski and the Promethean Research team just published the 2026 Digital Agency Growth Guide. It's free, and built on 10+ years of research. We're halfway through the year. Do you know where you're at, and where you're headed? - Our FREE Annual Goal Setting Checklist works just as...
Everyone's asking what's going to change because of AI. Peter and Sei-Wook asked a different question: What isn't going to change in the next 10 years? Episode 36 is about the things that stay stable, and why you can build a strategy around them. ๐ Watch on YouTube here. ๐ง Or listen here. Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our...