This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

"If we had a nickel for every founder who tried hiring a salesperson and it didn't work out..." – BD isn't one job. It's five. Here's the sequence for handing them off without setting anyone up to fail.
"I found you on Reddit." – That's what a PE operating partner told Drew Giovannoli when she came inbound. The post she saw? Seven months old. His takeaway: brand awareness compounds if you survive long enough to reap it.
Also, it's official: we're coming to London. Save the date - May 19th. If you want in, express your interest below or DM Peter directly. 👉 [Register your interest here]

What We're Talking About

📺 Did you know we're on YouTube?

Every podcast episode, framework, and tool we publish - now in video format with Peter and Sei-Wook. Subscribe so you don't miss one.

Subscribe on YouTube.

What We’ve Made

The Business Development Collection is a curation of real, winning proposals and SOWs from Barrel Holdings agencies. This week, we also added our FULL Agency Growth Engine Playbook. Now available for purchase.

P.S.

If you found value here, The AgencyHabits Podcast takes it further. Give it a listen, and if it landed, leave a review. It’s fuel for this work.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

6 W 18th Street, 12th Floor, New York, NY 10011
Unsubscribe · Preferences

We're hosting an event

Marketing isn't a slot machine. You don't put in coins and get leads. Episode 15 breaks down how agencies should actually think about it: long-term, consistent, experimental. One line that stuck: "It's like exercise. You won't see results overnight. You put in the reps, and six to twelve months later, it compounds." Part of that? Showing up. Hosting things. Meeting people in person. We're in London on May 19th. Heist Bank. 6PM. No agenda. Just agency folks, drinks, and real conversation. Come...

1 day ago • 1 min read

Come hang with us in London 🇬🇧

This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Every bad client you've ever had, you chose. – An ICP is how you give your future self permission to say no. Here's how to define one that actually works. 🇬🇧 London founders: come hang with us on May 19th.We're hosting a small AgencyHabits meet-up at Heist Bank. Food, drinks, and the honest kind of conversations - no agenda, no panels, no pitch decks.Peter Kang will be there...

6 days ago • 1 min read

Nine risks. One priority.

Nine risks that can take an agency down: Founder burnout. Key person dependency. Client concentration. Strategic misalignment. ...and five more. Episode 20 walks through each one, and how to prepare before they hit. One of the mitigations? Surrounding yourself with peers who give you perspective. We're doing exactly that in London on May 19th. 📺 Watch the episode on YouTube here. 🇬🇧 Sign up for the meetup here. Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a...

8 days ago • 1 min read