This Week's Agency Insights

Every week, we share content to help you run your agency business.

What's Top of Mind

• ​Wise stopped being a transfer service. Domino's admitted their pizza was bad. What's your agency (or your client) becoming? – Jack Bleakley on rebrands that rewrote what a business could becom, and why strategic repositioning matters more now than ever.
• ​Relevant experience. Price. Client roster. Referral source. That's the hierarchy. - Peter Kang breaks down what actually leads to client wins, and why some deals are already decided before you pitch.

Meet us in person

Hudson Valley agency owners: let's meet in person. We're co-hosting an evening in Kingston with Dragon360 - AI stack reveals, roundtable conversations, and a chance to connect with peers navigating the same challenges you are. Drinks on us. RSVP by June 12.

What We're Talking About

We tell clients to talk to their customers. Then we skip the exercise entirely for our own business.

In the latest episode, Peter and Sei-Wook walk through the five dimensions where agency-centric thinking shows up - service design, positioning, proposals, reporting, and culture - and what changes when you flip the lens.

Tune in to: "Shifting From an Agency-Centric Mindset."

What We’ve Made

The Business Development Collection is a curation of real, winning proposals and SOWs from Barrel Holdings agencies. This week, we also added our FULL Agency Growth Engine Playbook. Now available for purchase.​

P.S.

If you found value here, The AgencyHabits Podcast takes it further. Give it a listen, and if it landed, leave a review. It’s fuel for this work.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!