When your client is a blob

Published 4 days ago • 1 min read

Agencies tell clients to talk to their customers...

...then they go back to their own business and skip the exercise entirely.

Episode 40 is about flipping the lens: from agency-centric to client-centric.

And not just in your marketing. In your pricing, your service design, how your team talks about the work.

The trap: when your client is a blob, you're forced to be agency-centric by default. There's no outside to orient toward.

👀 Watch on YouTube here.

Who are we?

Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our various agency businesses.

Thanks for being a subscriber. If you or anyone you know is interested in selling their agency business, please check out what types of agencies we're looking for and email hi@barrel-holdings.com.

Also: Peter posts a lot of agency content on LinkedIn, give him a follow!

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